Formula DRIFT Announces the Inaugural Formula DRIFT UAE Invitational Competition

Date: 11/18/2010 10:01:43 PM

 
For Immediate Release

November 18, 2010

Formula DRIFT Announces the Inaugural Formula DRIFT UAE Invitational Competition;
Yas Marina Circuit in Abu Dhabi, United Arab Emirates to Host Event on February 25, 2011


Long Beach, Calif. - November 18, 2010 - Formula DRIFT Holdings, LLC; operators of the Formula DRIFT Championship and Abu Dhabi Motorsports Management; operators of the Yas Marina Circuit have announced a deal to bring the Inaugural Formula DRIFT UAE Invitational Competition to Abu Dhabi, United Arab Emirates on February 25, 2011.

“The partnership with Abu Dhabi Motorsports Management is a perfect fit to introduce the Formula DRIFT UAE Invitational Competition,” said Jim Liaw, president and co-founder of Formula DRIFT. “Even though drifting has been to the UAE before, we are excited to bring a world class combination of the world’s most advanced circuit along with the world’s leading drifting series.”

“I am delighted that motorsports fans in Abu Dhabi and the UAE will get to experience the spectacle of Formula DRIFT at Yas,” said Richard Cregan, Chief Executive Officer of Yas Marina Circuit. “Drifting will add a new dimension to the range of motorsports offered here and I believe it will attract a large following, just as drag racing has.”

Eight of the top drivers and cars from Formula DRIFT, will showcase world class drifting in competition format to the Persian Gulf region. The 8 drivers include 2-time Formula DRIFT champion and 3-time X-Games Gold Medalist Tanner Foust, 2010 Formula DRIFT rookie of the year and past Scandinavian champion, Fredric Aasbo, 2009 Formula DRIFT champion, Chris Forsberg, Darren McNamara, Ryan Tuerck, and Daijiro Yoshihara. The final two drivers will be announced at a later date.

As the premier professional drifting championship in North America, Formula DRIFT has helped bring drifting around world including South America, South East Asia, and now the Middle East. For more information visit: www.formuladrift.com

For more information contact:
John Pangilinan
The ID Agency
213.802.0863
john@theidagency.com


ABOUT FORMULA DRIFT

Completing its seventh season, Formula DRIFT is recognized as the North American professional drifting championship. Established on the streets of Japan, drifting has evolved into a worldwide competitive sport that challenges each driver's driving ability and vehicle control. Formula DRIFT provides a forum for professional drifters to compete in 7 events nationwide for the coveted Formula DRIFT Championship crown. As the first official series in North America, Formula DRIFT has taken competitive motorsports to the extreme, attracting fans and car enthusiasts from all walks of life and establishes itself as the world-wide leader for the Sport. For a competition schedule and ticket information, visit: www.formuladrift.com.

ABOUT IMG SPORTS & ENTERTAINMENT

Operating in 30 countries, IMG Sports & Entertainment’s diverse businesses include: consulting services; event ownership and management; fashion events and models representation; licensing; golf course design; and client representation in golf, tennis, broadcasting, speakers, European football, rugby, cricket, motor sports, coaching, Olympic and action sports. IMG Academies are the world's largest, multi-sport training and educational facilities, delivering world-class training experiences to more than 12,000 junior, collegiate, adult, and professional athletes each year. More information is available at: www.imgworld.com.

ABOUT YAS MARINA CIRCUIT

Yas Marina Circuit is one of the most technologically advanced motor racing facilities ever developed. Located on Yas Island, Abu Dhabi, the circuit debuted on October 30, 2009 with the final race of the FIA Formula 1TM World Championship - the inaugural Etihad Airways Abu Dhabi Grand Prix. Year round, Yas Marina Circuit hosts an extensive program of leading international and national motorsport race series as well as entertainment events and corporate activities. Its facilities include the Yas Drag Racing Center, the Yas Racing School and the Yas Kartzone.


Formula DRIFT Holdings, LLC | 200 Pine Avenue, Suite 615 | Long Beach, CA 90802


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