Formula DRIFT Round 1: Streets of Long Beach Breaks Attendance Record

Date: 4/21/2011 11:39:09 PM

 
For Immediate Release

April 21, 2011

Formula DRIFT Round 1: Streets of Long Beach Breaks Attendance Record

Long Beach, Calif. – April 21, 2011 – Formula DRIFT made history during the first event of the 8th season of competition, as Round 1: Streets of Long Beach became the most attended drift competition in the history of the Series. Over 16,000 fans came to the near capacity event, outdrawing previous events.

Previously, the 2010 Formula DRIFT season finale, the Red Bull Drifting World Championship held by Formula DRIFT, and the original D1 Exhibition Match produced by Formula DRIFT co-founders Jim Liaw and Ryan Sage were some of the most attended drifting events.

“The first event of the 2011 Formula DRIFT Championship season was a tremendous success, and we thank the fans for their enthusiastic support of the Series,” said Jim Liaw, president and co-founder of Formula DRIFT. “Formula DRIFT is dedicated to providing the best drifting competition and entertainment in the world and we look forward to the rest of the season.”

Adding to the success of the first event, DriftStream, Formula DRIFT’s live webcast, reached over 289,000 unique IPs over the Friday and Saturday broadcast. DirecTV also captured the event in 3D with an air-date to be announced. The FD TV team filmed all the action in HD for the Formula DRIFT television program that will air on the VERSUS network in the US and various international networks starting August 14.

For more information visit: www.formuladrift.com

For more information contact:
John Pangilinan
The ID Agency
213.802.0863
john@theidagency.com


ABOUT FORMULA DRIFT

Entering its eighth season, Formula DRIFT is recognized as the North American professional drifting championship. Established on the streets of Japan, drifting has evolved into a worldwide competitive sport that challenges each driver's driving ability and vehicle control. Formula DRIFT provides a forum for professional drifters to compete in 7 events nationwide for the coveted Formula DRIFT Championship crown. As the first official series in North America, Formula DRIFT has taken competitive motorsports to the extreme, attracting fans and car enthusiasts from all walks of life and establishes itself as the world-wide leader for the Sport. For a competition schedule and ticket information, visit: www.formuladrift.com.

ABOUT IMG SPORTS & ENTERTAINMENT

Operating in 30 countries, IMG Sports & Entertainment’s diverse businesses include: consulting services; event ownership and management; fashion events and models representation; licensing; golf course design; and client representation in golf, tennis, broadcasting, speakers, European football, rugby, cricket, motor sports, coaching, Olympic and action sports. IMG Academies are the world's largest, multi-sport training and educational facilities, delivering world-class training experiences to more than 12,000 junior, collegiate, adult, and professional athletes each year. More information is available at: www.imgworld.com.


Formula DRIFT Holdings, LLC | 200 Pine Avenue, Suite 615 | Long Beach, CA 90802


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