ATTORNEY MICHAEL K.SPOTTS TELLS READERS OF MOTORSPORTS SPONSORSHIP MARKETING NEWS WHY IT IS SO IMPORTANT TO HAVE A WRITTEN SPONSORSHIP AGREEMENT

Date: 4/24/2017 12:14:51 AM

ATTORNEY MICHAEL K.SPOTTS TELLS READERS OF MOTORSPORTS SPONSORSHIP MARKETING NEWS WHY IT IS SO IMPORTANT TO HAVE A WRITTEN SPONSORSHIP AGREEMENT

LANGHORNE, PA April 23, 2017 . . . “I have tried to stress time and time again how and why it is important to have a written sponsorship agreement and to communicate effectively with your marketing partners,” said Attorney Michael K. Spotts in the latest edition of Ernie Saxton’s Motorsports Sponsorship Marketing News. “Many in the industry have gotten away from the term ‘marketing partners’ with an underlying reason oftentimes being due to liability concerns.”

                Communicating effectively and having a written sponsorship agreement has gotten a lot more attention lately with the dispute between Stewart Haas Racing and Nature’s Bakery. It is a dispute making its way through the courts.

                Spotts does an outstanding job of pointing out the reasons for a well written sponsorship agreement.

                That three page article is a must read as is Building Value in your Brand by Kristin Swartzlander, This Is Who We Are by Jay Gonzalez, and Attracting New Fans is a Must by Marcie Barlow. There is a wealth of information and a lot to be learned in those articles plus more that makes up the latest edition of Ernie Saxton’s Motorsports Sponsorship Marketing News.

                A special offer is now available that includes a one year subscription to the newsletter, published since 1985, and the outstanding sponsorship book written by Alex Striler titled Motorsports Marketing and Sponsorships. The book has earned rave reviews. Purchased separately the cost would be $64.95 plus postage and handling. For a short time the newsletter and book package is available for $39.95 plus $6.95 to cover priority mail postage.

        ;        To take advantage of this great offer grab your MC or VISA and telephone Ernie Saxton at 215.752.7797 or mail your check payable to ESC, Inc. in the amount of $46.90 to 1448 Hollywood Avenue, Langhorne, PA 19047. That is a savings of $25.00.

                Ernie Saxton Communications Inc., offering more than 45 years’ experience, is available as a sponsorship consultant. In addition he is available to prepare sponsorship proposals, contact and cover letters, media releases and more.

                Saxton has columns on sponsorship and motorsports in general appearing in several newspapers and trade publications including Area Auto Racing News, National Dragster, Inside Track Motorsports News and Late Model Racer. He welcomes news releases from race teams, tracks, sanctioning organizations and others involved in the motorsports industry at Esaxton144@aol.com.

                Check out the ESC website at www.saxtonsponsormarket.com.







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