ATTORNEY MICHAEL K.SPOTTS TELLS READERS OF MOTORSPORTS
SPONSORSHIP MARKETING NEWS WHY IT IS SO IMPORTANT TO HAVE A WRITTEN
LANGHORNE, PA April 23, 2017 . . . “I have tried to stress
time and time again how and why it is important to have a written
sponsorship agreement and to communicate effectively with your marketing
partners,” said Attorney Michael K. Spotts in the latest edition of
Ernie Saxton’s Motorsports Sponsorship Marketing News. “Many in the
industry have gotten away from the term ‘marketing partners’ with an
underlying reason oftentimes being due to liability concerns.”
Communicating effectively and
having a written sponsorship agreement has gotten a lot more attention
lately with the dispute between Stewart Haas Racing and Nature’s Bakery.
It is a dispute making its way through the courts.
Spotts does an outstanding job of pointing out the reasons for a well written sponsorship agreement.
That three page article is a
must read as is Building Value in your Brand by Kristin Swartzlander,
This Is Who We Are by Jay Gonzalez, and Attracting New Fans is a Must by
Marcie Barlow. There is a wealth of information and a lot to be learned
in those articles plus more that makes up the latest edition of Ernie
Saxton’s Motorsports Sponsorship Marketing News.
A special offer is now
available that includes a one year subscription to the newsletter,
published since 1985, and the outstanding sponsorship book written by
Alex Striler titled Motorsports Marketing and Sponsorships. The book has
earned rave reviews. Purchased separately the cost would be $64.95 plus
postage and handling. For a short time the newsletter and book package
is available for $39.95 plus $6.95 to cover priority mail postage.
; To take advantage of this great offer
grab your MC or VISA and telephone Ernie Saxton at 215.752.7797 or mail
your check payable to ESC, Inc. in the amount of $46.90 to 1448
Hollywood Avenue, Langhorne, PA 19047. That is a savings of $25.00.
Ernie Saxton Communications Inc.,
offering more than 45 years’ experience, is available as a sponsorship
consultant. In addition he is available to prepare sponsorship
proposals, contact and cover letters, media releases and more.
Saxton has columns on
sponsorship and motorsports in general appearing in several newspapers
and trade publications including Area Auto Racing News, National
Dragster, Inside Track Motorsports News and Late Model Racer. He
welcomes news releases from race teams, tracks, sanctioning
organizations and others involved in the motorsports industry at
Check out the ESC website at www.saxtonsponsormarket.com.